In a collaboration that actually works, New Balance footwear is the new home for a series of Sesame Street inspired designs. If you have a bun in the oven, then no better way to deck out your kids in some Sesame Street kicks. In fitting fashion New Balance has kept a clear conscience and made these accessible only for infants and toddlers.
"As a proud sponsor of Sesame Street, New Balance encourages kids and parents to lead healthy and active lifestyles," says Paul Heffernan, Executive Vice President, Global Marketing, Design & Development. "This is a fun opportunity to highlight an important message to kids through America's favorite summer past-time - baseball."
“Sesame Street is all about bringing fun and learning together and what better way then to bring Healthy Habits to life then participating in a Mets game,” said, Anita Stewart, Vice President, Corporate Sponsorship for Sesame Workshop. “We are thrilled to help our children learn more about physical activity and health through our continuing partnership with New Balance.”
Featuring a coalition of partners and an advisory board of health, nutrition, fitness and child development experts, Healthy Habits for Life was created to develop and distribute multi-media, age-appropriate content. The initiative was launched in 2004 to use the reach of Sesame Street to educate kids about nutrition and active play, making the basics of health and well-being as much a part of early development as learning to read and write. New Balance is a proud sponsor of Sesame Street and Healthy Habits, as well as the related traveling exhibition, Sesame Street Presents: The Body. For more than 30 years, New Balance has been dedicated to making kids shoes in a variety of sizes, widths and colors to ensure that every growing child can find their perfect fit.
“Sesame Street is all about bringing fun and learning together and what better way then to bring Healthy Habits to life then participating in a Mets game,” said, Anita Stewart, Vice President, Corporate Sponsorship for Sesame Workshop. “We are thrilled to help our children learn more about physical activity and health through our continuing partnership with New Balance.”
Featuring a coalition of partners and an advisory board of health, nutrition, fitness and child development experts, Healthy Habits for Life was created to develop and distribute multi-media, age-appropriate content. The initiative was launched in 2004 to use the reach of Sesame Street to educate kids about nutrition and active play, making the basics of health and well-being as much a part of early development as learning to read and write. New Balance is a proud sponsor of Sesame Street and Healthy Habits, as well as the related traveling exhibition, Sesame Street Presents: The Body. For more than 30 years, New Balance has been dedicated to making kids shoes in a variety of sizes, widths and colors to ensure that every growing child can find their perfect fit.
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